Search Engine Optimizers

Search Engine Marketing, broadly defined, is marketing online to your customers and potential customers through paid search engine advertising (paid placement or paid inclusion) and/or by optimizing your web presence and site-submission strategy to enhance your site traffic through search engine optimization.

In either case, the goal is to increase your search engine position for the search terms relevant to your business. The easiest/fastest way to get started with Search Engine Marketing is through paid placement search engine advertising so you can control your position, your spend and your customer targeting. You'll probably signup with Yahoo Search Marketing and Google Adwords.