Product Management

Product management is typically a marketing function within a company that deals with the day-to-day management and welfare of a product or family of products at all stages of the product lifecycle. The product management function is responsible for defining the products in the marketing mix and developing product requirements, marketing launch plans, support plans and more. There are a whole range of product management resources available including tracking sytstems, training materials, requirements document templates, and software packages to monitor the product development process.