Marketing Research

Marketing Research is the process of discovery new data, information and knowledge to promote a business objective. Marketing research is a form of business research that focusses on how a product or service may be received by potential customers (consumers or business customers). Marketing research is conducted in a variety of different ways using different technologies. Marketing Research projects can utilize phone based surveys, mail or internet surveys, in person interviews, focus groups and even tv viewing monitors to help marketers understand behavior patterns of their customers.