Affiliate Programs

Affiliate Programs exist to help web merchants drive more business to their web sites while compensating web marketers for the visitors, subscribers and/or customers they refer to the web merchants. Affiliate programs compensate web marketers based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination. The web merchant benefits because with this pay for performance model, no payment is due to an affiliate until results are realized. The web marketer benefits because they can earn money in return for referring web traffic to web merchants. Consumers benefit from this arrangement because through the web marketing efforts they can more easily be linked to the goods and services of web merchants who are offering affiliate programs.